On Show—

Christchurch Spring Campaign 2022​​​​​​​
 Work completed at Plato Creative
 Client: ChristchurchNZ
Christchurch is the stage. Spring is the set.
The performers are ready. The crowds are coming.
And the best events and attractions our region offers are on show. 

This years (2022) spring campaign for Christchurch focuses on the best parts of the season, bright, bold colours paired with fresh and playful typography — taking inspiration from traditional theatre bills, the type 'dances' through the campaign creative as if it's springing to life. The campaign aims to give greater awareness of the key events happening in the city in spring. 
Each event is paired with a crafted colour combination and highlighted through the 'spotlight' circular motif. Keeping the campaign fairly simple allows the events to do the talking.