xample —

★ hypothetical campaign / campaign messaging / identity system
xample focuses on the perception of cultural diversity in Christchurch. 
It aims to create awareness of cultural diversity through our iconic architecture that exists throughout Christchurch City. By bringing awareness of these cultural icons, the xample campaign aims to grow the greater appreciation of place, people and their stories. 
By highlighting that cultural diversity exists throughout Christchurch, the campaign aims to encourage a new narrative.